My journey with Hopin began in December 2018. I interviewed the community builder David Markovich for an article and he insisted he introduce me to a London-based founder called Johnny Bourfarhat. He was working on an online events company — then known as “Hopiin” — with a whole new way to host online events. Over the course of 2019, we got to know each other remotely as I was across the pond in Virginia. I ran one of Hopin’s first major events through my Medium publication Entrepreneur’s Handbook.
Hi, there —
We’re getting a lot of demand right now so I wanted to put together a quick all-in-one resource to help new users get started organizing awesome online events on Hopin. This is originally from the Hopin blog but wanted to share here on Medium as well. Cheers.
Below you’ll find videos, docs, and links that will help you learn and master the Hopin platform.
If this is your first time hearing about Hopin, here’s a 90-second overview video:
If you have a brand — any kind of brand at all — you probably publish content.
If you publish content, people probably (hopefully) consume it: subscribers, followers, viewers, or readers. Ideally, they’re your customers.
This swath of people who likes your stuff, supports your brand, buys your products, hires your team, donates to your cause, and so on — this is your community.
After a marketer identifies their community, big or small, the next question is: How do we keep our community engaged?
This is where a lot of companies can get stuck.
Many believe the answer is: produce…
Here’s the best of Entrepreneur’s Handbook for you.
Starting a business with someone is always an arduous process. There are contracts. There are differences in personal values and backgrounds. There are questions of trust, personality clashes, and sacrifices that have to be made.
But starting a business with someone you’ve never actually shaken hands with changes the game completely.
Given our virtually unlimited ability to meet people around the world in today’s global and tech-powered economy, it’s becoming less and less uncommon that two people in two different countries can come together and launch a business together.
Launching a business is different from remote hiring and contracting, which…
Happy Christmas Week. I hope your year is wrapping up nicely.
Here’s thanks for a great 2019 and cheers to a brilliant 2020.
May these stories enchant you as much as they did me.
All the best,
Editor, Entrepreneur’s Handbook
When Mark Cuban, worth $4.1 billion today (2019), was in his early twenties, he barely made enough money to pay rent.
“I remember being 24-years-old, living in Dallas in a three-bedroom apartment with five other friends,” wrote Cuban in 2007 on his personal website.
“I didn’t have my own bedroom. I slept on the couch or floor depending on what time I got home. I had no closet. Instead I had a pile that everyone knew was mine. …
When the opportunity came up to interview the CEO of Dippin’ Dots, I immediately thought of the How I Built This podcast episode with Curt Jones, the pelletized ice cream’s inventor.
In the story, Curt Jones had, to put it colloquially, “bet the farm” for Dippin’ Dots and the business struggled with debt for years, eventually falling into bankruptcy.
In 2012, Oklahoman oilmen Scott Fischer and his father Mark Fischer, the chairman and CEO of the public-traded Chaparral Energy, bought Dippin’ Dots out of bankruptcy for $12.7 million.
From the tone in the podcast episode, the buyout sounded aggressive and…
For half an hour, my friend and I sat there in the restaurant booth, waiting to talk. To be asked a question. To be acknowledged at all. But the person across from us, another buddy who we were sharing a meal with, completely monopolized the conversation, spewing his thoughts and views and stories in monologue form. We were there to take turns sharing our life stories, but when he was finally done, he abruptly stood up and walked out the door to head to work. My friend and I just looked at each other, stunned. …