As someone who’s been writing about entrepreneurship and startups on Medium for five years, your imperative is well-received and the idea that clickbait titles are cheap defintely resonates, but if there’s one thing I’ve learned about people in the startup world and what they really enjoy reading, it’s this: the numbers tell the story.

Annual revenue, conversion rates, traffic, team size, industry size, pricing, round size, startup costs, ad spend, CAC — numbers like these are what entrepreneurs are most interested in because numbers cut out the bullshit. Unless, of course, the numbers are doctored and false, then it’s all bullshit. But true numbers that say something like I Started With $115 and Used Slack to Reach $1 Million in a Year — that is a story that many entrepreneurs will want to read.

So a headline that puts important business numbers in it should signal that the story is true and that there is hard data to “illustrate” the journey, experiences, and the lessons. Of course, this can be abused, and equally, become formulaic, but calling it porn is too strong.